Health & wellness foods: The marketer's recipe book

This article looks at the health and wellness food sector in India and reveals the key drivers of perception that brands need to focus on to win in this market.

  • The health and wellness segment in India is worth INR 33,000 crore, growing 6% over the last year.
  • This study reveals that Indian consumers purchase health and wellness products not just to stay fit and disease-free but also to feel confident and attractive.
  • Peace of mind was also found to be an important attribute....

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