Campaign details
Brand: HDFC BankBrand owner: HDFC BankAgency: Leo Burnett IndiaMarket: IndiaIndustries: BanksMedia channels: Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
India has no dearth of blood donation drives. Unfortunately, they are only moderately successful. Most blood donation drives try to encourage people to do some social good. Unfortunately, Indians are reluctant donors with a 'why give something for someone else?' mindset and yet our objective was to get them to donate blood...