Introduction: Would you like to purchase with one-click?
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers have a fundamentally disruptive influence on which brands a shopper will be exposed to. Online shopping is nothing new in 2018, however FMCG shoppers are starting to participate in the e-commerce revolution at a scale not previously seen in the past decade. To reveal key trends, identify...