Hartridges: Celebrated Drink Range

For many years Hartridges’ core output was on-trade mixers and fruit juices. As part of their growth strategy the owners sought expansion into the retail sector via the Celebrated Range.

Hartridges: Celebrated Drink Range

Packaging

Branded Drink

The Paul Martin Design Company Limited

EXECUTIVE SUMMARY

For many years the core output of Hartridges was on-trade mixers and fruit juices, steadily growing both sales and area coverage and developing Hartridges into the number 3 player in the UK, after Britvic and Schweppes.

As part of their growth strategy, the owners sought expansion into the retail sector. Drawing on over 100 years of experience and heritage, the concept of the Celebrated Range was born.

The Paul Martin Design Company's response to the brief created a classic design for the range, positioning the...

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