Hapee Dub Nation: How a Filipino brand found success through a Filipino love story
Campaign details
Brand owner: Lamoiyan CorporationLead agency: Ace Saatchi & SaatchiBrand: HapeeCountry: PhilippinesIndustry Oral healthMedia: Integrated, Internet - general, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, TelevisionBudget: Up to 500k
Executive summary
In the oral care category of the Philippines, Colgate was the undisputed king. Ruling beside Colgate was Close Up, another market leader whose brand promise captured the young and young-at-heart. These powerful brands were helmed by juggernauts...