The gift that keeps on giving (to Hammerson)
Nine of Hammerson's ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.
The Gift Card is viewed as a valuable service to customers, particularly at Christmas time when people are faced with multiple gift-buying decisions.
But the Gift Card also has a strong commercial imperative as it keeps the gifted cash within Hammerson.
Furthermore, the final spend with a Gift Card is usually +40% of its original valuei, and most cards are cashed-in during the first three months of ownership, helping sales...