Halonix: Safer City

This case study shows how Halonix, a lighting solutions brand, successfully positioned itself as a socially responsible brand in India by using a crowdsourcing campaign.

Halonix: Safer City

Campaign details

Brand owner: Halonix Technology Pvt. Ltd.Lead agency: Havas Media Group IndiaBrand: HalonixCountry: IndiaIndustry Industrial & manufacturingMedia: Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Insights, Strategy, Idea:

Many streets in New Delhi, India do not have adequate lighting at night, making them unsafe for commuters, especially women.

Halonix, in the business of lighting solutions, was embarking on a campaign to build on its positioning- 'The Right Light'.

It wanted to change the situation and be seen as a socially responsible brand....

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