Halloween at Liseberg: The Forest

Liseberg, an amusement park in Sweden, launched a campaign to promote its Halloween attraction, The Forest.

Campaign details

Brand: Halloween at LisebergBrand owner: Halloween at LisebergEntrant company: Welcom, GothenburgMarket: SwedenSector: Museums, attractions, librariesMedia channels: Events & experiential, Online video, Word fo mouth, influencersBudget: Up to 500k

Executive summary

A horror movie isn't scary if every plot twist is revealed on beforehand. Same goes for Halloween at Liseberg. How do we present this year's horror attraction – The Forest – without revealing what's coming? We let others tell their stories. 45 micro influencers were invited to a VIP Event. The event was filmed with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands