Hailo Ireland: Hailo Drive For Equality

This case study describes how the taxi-hailing app Hailo risked being forgotten about, so it aligned its brand with a historic vote: the referendum on whether Ireland should legalise same-sex marriage.

Hailo Drive For Equality

Campaign details

Brand: Hailo IrelandAgency: guns or knivesCountry: Ireland

Background

While Hailo was still the biggest taxi app in Ireland, they had become complacent, usage was low outside of Dublin and they were facing strong competition from new apps Uber and Lynx and risked being forgotten about. They had also recently launched a new pre-book feature that had little or no awareness.

These new competitors were offering strong incentives for drivers and consumers to incentivise and reward sign ups. While Hailo were also regularly offering incentives they had already build a...

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