H2oh!: Braids
Agency: BBDO ArgentinaClient: PepsiCoProduct: H2Oh!
Objectives
Since its launch, H2Oh! had to endure countless battles in the market. Especially with a strong competitor like Ser, brand of Danone, that not only established the parameters of the flavored water category but owned other categories from lactose to cookies .All their products are 0% fat and directed to women who take care of their bodies and don't want to get fat. Its communication was always characterized for being rational, and focused on the functional attributes of its products. It was in the year 2007, when...