Campaign details
Brand: GushersBrand owner: General MillsAgencies: Mindshare New York, Ten35Market: United StatesIndustries: Online video, Social media, Word of mouth, influencersMedia channels: ConfectioneryBudget: 500k - 1 million
Executive summary
Gushers, the popular fruit snack brand, is a proponent of teen creativity and expression, promoted by Black entertainers and creators. So when Black creators found their voices suppressed on social media platforms due to algorithmic bias, Gushers stepped up to elevate Black teen voices on the platform where they had been silenced. By teaming up with four TikTok...