The story behind the campaign
Challenge
Winters are cold, and the high heating cost in Korea makes people feel even colder. So we wondered, just as Uniqlo’s clothes keep people warm, could a Uniqlo advertisement keep them warm too?
Creative concept
Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. By simply applying the Heat Tech Window to a window, the room temperature rises by 2~3°C (3.6~5.4°F). The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising...