Tiger Beer: 'Air-Ink' (Australia)

Contains the creative for the 'Air-Ink' campaign for Tiger Beer by the agency Marcel in Australia.

The story behind the campaign

Challenge

Air pollution is a global problem. In Asia, Tiger Beer is impacted by it every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger Beer had a bold idea: use the problem to fight the problem.

Creative concept

Air-Ink takes what is suffocating the streets, air pollution, and repurposes it to make them beautiful again. It’s living proof of street-smart creativity, from the beer of the streets, for the streets. Beyond the technology, Air-Ink is a brand, a range of products,...

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