Getty Images: 'Endless Possibilities' (Brazil)

Contains the creative for the 'Endless Possibilities' campaign for Getty Images by the agency AlmapBBDO in Brazil.

The story behind the campaign

Challenge

Getty Images is a world leader in visual content and communication, with millions of images available for creative or editorial use. The challenge was to present this amazing collection to the advertising market on the basis of its incredible variety.

Creative concept

With 80 million images, you can do practically anything. Now, if you consider the combinations that can be formed from them, the possibilities become infinite. To demonstrate the potential of combining all this variety, we reconstructed the most unique thing in the world: a human being. Not random people, but recognisable ones....

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