Cochlear Hearing Implant: 'The Hearing Test In Disguise' (Australia)

Contains the creative for the 'The Hearing Test In Disguise' campaign for Cochlear Hearing Implant by the agency CHE Proximity in Australia.

The story behind the campaign

Challenge

Australia is in the midst of a silent epidemic. 3.5 million people are living with some form of hearing loss, however 85% do nothing about it. As the global leader in implantable hearing solutions, Cochlear’s biggest competitor is not a rival brand – it is the inaction of their potential customers. Sufferers demonstrate a strong sub-conscious barrier to hearing loss, blinding them to the fact that they might be dealing with a problem. In denial about just how bad their hearing is, or simply dismissing it as a part of ‘growing old’, they continue...

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