Growing The Donkey Sanctuary

This case study describes how the Donkey Sanctuary, a British charity, used a new design language to align its various brands to help grow the charity in a declining market.

Growing The Donkey Sanctuary

Agency: The Allotment

Executive summary

The Allotment was commissioned in 2011 by The Donkey Sanctuary (TDS) to align the Charity's numerous brands, bring a clear, engaging purpose to support all of its work worldwide, and to help grow the Charity in what was a declining market at the height of the recession.

This submission depicts the effectiveness of a design collaboration between TDS and The Allotment. Since 2011, this relationship has acted as a catalyst to achieve +60% growth in the Charity's income, used for the benefit of donkeys worldwide.

"The Allotment have...

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