GroupM Interaction 2017: The state of digital marketing and its implications for advertisers

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.
  • In 2017, digital is expected to capture 77 cents of every new ad dollar, with TV taking 17.
  • The report assesses the rising influence of artificial intelligence and developments in augmented and virtual reality.
  • Other topics covered include the competition for video advertising between television and other video providers, the impact of "relevance" on the trading of media, and developments in the application of data to television.
  • Finally, the report examines the impact of streaming and on-demand audio, the Google/Facebook duopoly, live video, e-commerce, market place integrity and fake news....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands