Green Park Brands: Hippeas

This case study describes how Hippeas, a British vegan snack brand, launched its premium proposition with the added value of affordability, with a design that was instantly recognisable and simple.

Green Park Brands: Hippeas

Agency: jones knowles ritchie

Executive summary

For a brand to be big, it needs to be brave.

Hippeas is a global organic snacking brand with a social conscience. We helped to build it from the ground up: peas, packs, purpose and all.

The brand's ambition is to become the next mainstream healthy snacking brand that will connect with a generation of dis-engaged consumers and encourage social change.

Its mission? To revolutionise the global snacking market, one chickpea puff at a time.

Consumer engagement

Hippeas has also connected with a generation of consumers seeking to change...

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