Green is the colour

Recent years have witnessed a 'green revolution' among consumers, advertisers and the media alike as the issues surrounding climate change have gained increasing prominence.

Green is the colour

Jenny EldridgeMEC Global

For consumers and marketers alike there is a green revolution in our midst. Nielsen Media Research reveals that £16.7 million was spent on advertising containing the words 'CO2', 'carbon', 'environmental', 'emissions' or 'recycle' during the period September 2006 to August 2007. A similar search for the same terms in 2003 uncovers only £448k of advertising.

Media coverage of green issues is also up; a search using Lexis Nexis reveals that there were 1,417 national newspaper articles written about climate change in 2003; by contrast, there have been more than 3,000...

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