Green is the colour
Jenny EldridgeMEC Global
For consumers and marketers alike there is a green revolution in our midst. Nielsen Media Research reveals that £16.7 million was spent on advertising containing the words 'CO2', 'carbon', 'environmental', 'emissions' or 'recycle' during the period September 2006 to August 2007. A similar search for the same terms in 2003 uncovers only £448k of advertising.
Media coverage of green issues is also up; a search using Lexis Nexis reveals that there were 1,417 national newspaper articles written about climate change in 2003; by contrast, there have been more than 3,000...