Grant's Whisky and Findmypast

This case study describes a campaign by Grant's Whisky, the British alcohol brand, which sought to increase brand loyalty amongst middle class people with an emotional message.

Grant's Whisky and Findmypast

Bray Leino

Background

Grant's Whisky is the oldest family-owned blended Whisky brand and has been crafted through five generations of the same family. Worth £80m and holding the No. 3 position in the category, Grant's was experiencing 3.5% YOY volume decline and having to battle in a market where 78% of the brand's sales are on price promotion. Allied to this were a raft of strong competitors such as Bells and The Famous Grouse, with deeper pockets for media and advertising who were intent on buying market share in the off trade.

To compete in this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands