GRAB and Telkomsel Digiads

Ride-hailing platform Grab created a promotional campaign in partnership with Telkomsel, Indonesia's biggest telco, to encourage users to top up their e-wallets and, in turn, increase purchase.

Campaign details

Brand: GRABLead agency: TelkomselCountry: Indonesia

Strategy

Objective

Grab is one of the O2O platforms headquartered in Singapore and is used most often in Southeast Asia, providing daily necessities for customers including trips, food delivery, delivery of goods - and payments using digital wallets.

However, as a king in ride hail tech business, it turns out that the interest of Indonesians with cash less balanced with their interest in e-wallet services. Therefore, Grab wants to answer this challenge by encouraging consumers to top up. To face this challenge, GRAB create marketing campaign called "OVO...

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