GORE-TEX: Brand Investment Case
Campaign Details
Brand: GORE-TEX®Brand Owner: GORE-TEX®Lead Agency: Carat Deutschland GmbHContributing agencies: IQ Mobile; The Storylab; iProspect; AmnetCountry: GermanyIndustry: Clothing, apparelChannels used: Content marketing, Mobile & apps, Online display, Online video, Print - general, unspecified, Social media, TelevisionBudget: 1 - 3 million
Executive Summary
GORE-TEX wanted to reinforce the leadership position of the GORE-TEX brand with a unique brand proposition that creates a strong emotional bond with the consumer. Hence, the relevance of the brand within the...