Google: The Voice
Campaign details
Brand: GoogleBrand Owner: GoogleLead Agency: OMD TaiwanCountry: TaiwanIndustry: Information technologyChannels used: Online display, Websites & micrositesBudget: Up to 500k
Executive summary
It's time to return content creation rights to the audience. There are too many messages across media platforms around the world, scattering and weakening the voices out there. The Voice campaign changed that by leveraging a Google-owned asset to centralise the user voice and return power to the audience. For the first time, social voice played...