Campaign details
Brand: GoogleBrand owner: AlphabetEntrant company: GroupM ShanghaiIdea creation: GroupM China, Shanghai / Google China, ShanghaiMarket: TaiwanSector: Information TechnologyMedia channels: Online display, Online video, Word of mouth, influencersBudget: Up to 500k
Executive summary
Thanks to the tireless work of frontline workers, Taiwan kept operating as usual during COVID19. To deliver the ultimate appreciation to Taiwan's COVID heroes, YouTube partnered with Taiwan's top creators to create the ultimate appreciation content. YouTube pushed the Creators' videos with on-platform placements, driving their visibility, while creating the ultimate...