Google: Project Kepler

Google, a technology company, launched a campaign in China and Taiwan to train job seekers and help them find work during the Covid-19 pandemic.

Campaign details

Brand: GoogleBrand owner: AlphabetEntrant company: GroupM ShanghaiIdea creation: GroupM China, Shanghai / Google China, ShanghaiMarket: China, TaiwanSector: Information TechnologyMedia channels: Livestreaming, Websites & micrositesBudget: Up to 500k

Executive summary

COVID-19 led to thousands of job losses, while many businesses were struggling with a lack of digital talent. To help job seekers digitally up-skill themselves and businesses rapidly digitalise, Google provided free digital training to job seekers through multiple learning platforms, and assist to promote certified graduates amongst companies looking for digital talent by...

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