Campaign details
Brand: GoogleBrand owner: AlphabetEntrant company: PHD Taiwan, TaipeiMarket: TaiwanSector: Information TechnologyMedia channels: Online video, Programmatic display, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In March 2020, Google launched Google Play Points in Taiwan. Users get to enroll on this rewards platform with simply one click and accumulate points easily.
With many rewards platforms already existing on the market, Google Play Points needed to boost brand awareness and drive enrolment to improve market share as well as reduce conversion costs in...