Campaign details
Brand: Good Knight Brand Owner: Godrej Consumer Products Pvt. Ltd. Lead Agency: J Walter ThompsonContributing Agency: J. Walter ThomsponCountry:IndiaIndustries: Non-prescription, OTC productsMedia Channels: Content marketing, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, Radio, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive Summary
Dengue, a mosquito-borne disease, was a growing menace in India with the number of cases rising exponentially. Most Indians were unaware that dengue mosquitoes bite during daytime. Hence, they stuck to...