Campaign details
Brand: Gone2ShitBrand owner: Gone2ShitEntrant company: MullenLowe BostonIdea creation: MullenLowe, BostonMarket: United StatesSector: PoliticsMedia channels: Online display, Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The 2020 US Election was unlike any other. As COVID-19 ravaged the country, voting by mail was widely expanded to reduce its spread.
Unfortunately, this had a pretty crappy side-effect: the potential for more than a million votes to be rejected due to mail-in voter mistakes.
To combat this problem, we targeted audiences who...