Godrej Nest: Kuch Apna Sa

Godrej Properties, a real estate brand, used social media technology to personalise flat viewings with digital memories displayed for whoever came in to increase sales in India.

Campaign details

Brand: Godrej NestLead Agency: Madison MediaRegion: APAC

Strategy

Objective

For over 30 years, Godrej Properties has always believed in selling experiences, rather than just selling residences. They build homes keeping customer psyche first; they have always worked towards making customers feel the comfort and nostalgia of 'coming home'.

Living in a Godrej property equates to living the 'Godrej life.' It was decided to bring alive the experience of living the 'Godrej life' to everyone who walks in to a Godrej property.

Target Audience

A wide range of customers were targeted for this campaign....

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