Godrej Hit: Saving lives with Platelet Donation

Godrej HIT, an insecticide brand, spread awareness of the importance of blood donations in battling against dengue fever in India.

Campaign details

Brand: Godrej HitLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Godrej Hit as a brand, stands as a solution to prevent Dengue & other mosquito borne diseases by eliminating the root cause. However, the danger of infection from mosquitoes is ubiquitous and thus we not only wanted to stand for prevention of the disease but also be a support during the process of recovery from infection.

An alarming decline in the blood's Platelet count is often the single-most life-threatening condition for a Dengue patient. In our research amongst students & young professionals we found...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands