Campaign details
Brand: Godrej HitLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Godrej Hit as a brand, stands as a solution to prevent Dengue & other mosquito borne diseases by eliminating the root cause. However, the danger of infection from mosquitoes is ubiquitous and thus we not only wanted to stand for prevention of the disease but also be a support during the process of recovery from infection.
An alarming decline in the blood's Platelet count is often the single-most life-threatening condition for a Dengue patient. In our research amongst students & young professionals we found...