Campaign details
Brand: Go SportBrand Owner: Go SportLead Agency: TBWA\RAADContributing Agencies: OMDCountry: United Arab EmiratesIndustries: SportswearMedia Channels: Magazines - consumer, Social mediaBudget: Up to 500k
Executive summary
GO Sport is the leader in a declining market of sports goods. With the 2015/16 football season nearing its end, football gear inventory was piling up. We needed to sell it to cut our losses before the new season gear arrived. Building on football lovers' cult-like following for their stars, we had an idea to be implemented just at...