Go on, nudge me! Do people like being nudged?

This article describes the latest findings from behavioural science exploring whether people in general approve of the concept and act of nudging.

Ask yourself this – do you mind being nudged? That is, having your choices and decisions shaped and steered so you make better ones by subtly altering your physical surroundings or the communications directed toward you. Are you pro-nudging, ambivalent or anti-nudging? In this article, we delve into the latest findings which explore whether people as a whole approve of the concept and act of nudging.

The concept of 'nudging' has received considerable attention in recent years. It was brought into the limelight by the 2008 book 'Nudge' written by economist Richard Thaler and lawyer Cass Sunstein. Since its publication,...

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