Executive summary
Globe-Traveller and design have always been close. But how their relationship grew even closer is an exciting story. The management instantly knew that they would be needing design as a strategic tool to survive in a competitive market, to take the brand to the next level. This is when our design studio came into play—not a single designer, but the whole design team. Cooperation began on a strategic level. Soon thereafter, we developed a new growth strategy, "the most innovations per square meter," targeting new clients in search of innovative camper van models.
The strategy's first step was...