Globe Studios: Winning the box office battle

Film production company Globe Studios leveraged mobile videos and interactive end cards to drive box office sales ahead of the launch of its movie Goyo in the Philippines.

Campaign details

Brand: Globe TelecomLead agency: AdSpark Philippines, AdColonyRegion: APAC

Strategy

Objective

Globe Studios is focused on creating films, television, and online content. For their new movie, "Goyo: Ang Batang Heneral," Globe Studios wanted to have a nationwide digital campaign that would heighten awareness, drive box office sales, and generate hype about the movie, and extend its run in the cinemas beyond the first week.

The main challenge faced by Globe Studios is an industry-wide concern shared by the Philippine film industry. In the Philippines, the competition posed by Hollywood to local cinema is substantial;...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands