Campaign details
Brand: Globe TelecomLead agency: AdSpark Philippines, AdColonyRegion: APAC
Strategy
Objective
Globe Studios is focused on creating films, television, and online content. For their new movie, "Goyo: Ang Batang Heneral," Globe Studios wanted to have a nationwide digital campaign that would heighten awareness, drive box office sales, and generate hype about the movie, and extend its run in the cinemas beyond the first week.
The main challenge faced by Globe Studios is an industry-wide concern shared by the Philippine film industry. In the Philippines, the competition posed by Hollywood to local cinema is substantial;...