Global research transition: The future of insight development in the CEE region

Corrine Sandler and Jenna Alexandre

This presentation illustrates emerging research methodologies and introduces a multi layered approach.

Global research transition: The future of insight development in the CEE region

Corrine Sandler and Jenna AlexandreFresh Intelligence, Canada

INTRODUCTION

The first known survey conducted in the United States was the U.S. Census of 1790, yet the real growth of the industry came after World War II. Technological advances during and after the war greatly increased manufacturing capacity. Consumers had more and better products to choose from and manufacturers had to pay attention to their customers' demands and wants.

It was at this time that the industry known as marketing research came into its own as the...

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