Global Trading Conditions have seen growth for the first time since June 2019, according to data from WARC's latest Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of 50.0 indicates no change, below 50.0 indicates decline and above 50.0 indicates growth.
Previously, the global index value for trading conditions had fallen to a new low in May (16.5). However, four months on, the value has risen to 51.6 from 46.2 in August. This growth is also seen...