Global insights transformation the high-tech way

Robert Adams and Elizabeth P. Morgan

Highlights key best practices identified by Visa, the financial services company, for accomplishing transformation through technology-based strategy.

Introduction

Visa is one of the world's most well-known brands, arising from an extraordinary heritage of completely separate corporate entities in five different regions, who came together under one unified corporate structure with the 2008 IPO. A key component to drive insights through the previously siloed business, was to launch a platform called the Global Insights Exchange, in order to leverage insights across countries and business lines. Rather than adopting a high-risk "technology first" approach, Visa developed a new concept of integrating behavioural change, governance and technology to deliver transformation, the high-tech way.

In this case study, Robert...

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