Global audio advertising spend to fall below $30bn this year

Rob Clapp

An overview of global audio advertising investment by format between 2013 and 2020.

Global audio advertising is expected to fall by 15.2% – $5.3bn – this year, according to the latest WARC Data forecasts. This brings the total level of investment into broadcast radio and online audio advertising to $29.5bn, a new low.

This drop of 15.2% is almost double the rate of decline for total advertising spend this year, forecast to be down 8.1% across all media. It also compares to audio advertising's average year-on-year decline of 0.4% between 2013 and 2019.

As a result, audio formats expected to account for 5.2% of total advertising spend this year, following a...

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