Campaign details
Brand: GladBrand owner: The Clorox CompanyEntrant company: FCB Canada, TorontoIdea creation: FCB TorontoMedia: Media Experts, TorontoMarket: CanadaSector: SundriesMedia channels: Online video, Point-of-purchase, in-store, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Consumer packaged goods, and household supplies in particular, is a slow-moving category. Our bold, new, environmentally-focused direction for the GLAD brand brought it into the year 2020 in a relevant way, giving the brand something meaningful to tell consumers for the first time in a long time.
GLAD's...