Getting mobile right

This report discusses how marketers can reach consumers on mobile, engage them and increase their share of activity, with a focus on the US market.

Getting mobile right

Rachel Eisenberg and Katie HrdyMillward Brown Digital

The mobile challenge

GREAT OPPORTUNITY REQUIRES A GREAT STRATEGY

In the US alone, marketers are projected to invest a total of $19.8 billion1 in mobile marketing in 2015, but many are still struggling with the optimal approach. Executives and tactical managers alike are grasping for insights into how to put mobile to its best use and what impact mobile is having on their brands.

We've found three major questions that marketers are asking to better understand how mobile can propel their brand and not become a...

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