Genesis Energy: Bill Holiday
Executive summary
Product Description:
Most New Zealanders take electricity for granted; it makes our lives more comfortable, from heating our homes to charging our smart phones so we're always in touch. It's an important, yet intangible product and, as customers don't appreciate exactly how it reaches them, they see it as a grudge purchase.
Objective of the Campaign:
Switching energy providers has become a common and accepted behaviour amongst electricity customers, and is most prevalent as customers experience bill shock in the colder winter months. All of the major energy retailers in the market ramp up...