Gen X Today: My life. My way.
Introduction
When you think of Gen X, what words or images spring to mind? For most people, the images reflect stereotypes of sulky youths dressed in grungy attire; and the vocabulary is almost entirely negative: disaffected, cynical, rebellious, directionless.
For too long, the media has dismissed Gen X, targeting them with tired and unimaginative messages based on antiquated ideas of adulthood. Our research, however, has uncovered just how misunderstood this audience is; they are taking new (and sometimes surprising) approaches to different...