Games as an emotionally driven experience: A pilot of a neuroscience playability test model
Ruihong Tang and Danny WangBrain Intelligence Neuro-Consultancy and ChangYou.co
Introduction: The importance of quantifiably linking game elements with player emotions
It has long been argued that games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit mentally and emotionally to the game world. Conversely, flow theory focuses on game mechanics and how their usage brings players to a feeling of heightened focus. Both theories are valuable, as well as complementary.
However, until now,...