Game of Thrones: #CatchDrogon

This case study shows how Game of Thrones, a popular HBO TV series, increased its already record-breaking viewership rate with a 'gamifying' social media experience - in time for their 5th season release date in the US.

Game of Thrones: #CatchDrogon

Steph Bousquet

Campaign details

Brand: Game of ThronesBrand owner: HBOLead agency: 360iCountry: United StatesIndustry: TV channels, services, programmes, Websites, online services, appsChannels used: Content marketing, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive Summary

How do you raise viewership of a show that's going into its fifth season and is already one of the most-watched drama series on television? This is the dilemma that HBO faced with Game of Thrones, knowing that they needed to drive record tune-in for...

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