Game of Thrones: #CatchDrogon
Campaign details
Brand: Game of ThronesBrand owner: HBOLead agency: 360iCountry: United StatesIndustry: TV channels, services, programmes, Websites, online services, appsChannels used: Content marketing, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
How do you raise viewership of a show that's going into its fifth season and is already one of the most-watched drama series on television? This is the dilemma that HBO faced with Game of Thrones, knowing that they needed to drive record tune-in for...