Sunbeam Corporation: Joe Dimaggio For Mr. Coffee campaign

Mr. Coffee drip percolators gained a ubiquitous presence in kitchens and company break rooms across the United States after their introduction to the market in 1972.

Sunbeam Corporation: Joe Dimaggio For Mr. Coffee campaign

Sally Myers

Overview

Mr. Coffee drip percolators gained a ubiquitous presence in kitchens and company break rooms across the United States after their introduction to the market in 1972. The appliance was known for its seemingly revolutionary ability to percolate better-tasting coffee in less than half the time of a traditional coffeemaker. In the late 1970s, legendary New York Yankee hitter Joe DiMaggio agreed to do a series of television commercials for Mr. Coffee. The brand fast became identified with "Joltin' Joe" and soon was wildly successful. Mr. Coffee would not see...

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