Perdue Farms Inc.: Now Arriving campaign
Robert SchnakenbergOVERVIEW
For many years chicken has been a staple of the American dinner table. And one of the leading companies to produce and market poultry has been Perdue Farms Inc. of Salisbury, Maryland. The beak-like visage of its chairman and chief spokesman, Frank Perdue, had come to symbolize freshness and quality in the minds of many poultry consumers. In the 1990s, however, increased public awareness of food safety—spurred on by highly publicized outbreaks of food poisoning—threatened to erode the image of Perdue chickens as wholesome, healthful foods. Changes in federal food safety...