Lycos, Inc.: Go Get It campaign

Chris Amorosino

Lycos, Inc. was founded in June 1995 and quickly grew into a vast Internet hub with services that included a search engine, comprehensive directories, personal home pages, E-mail, communities, and shopping functions.

Lycos, Inc.: Go Get It campaign

Chris Amorosino

OVERVIEW

Lycos, Inc. was founded in June 1995 and quickly grew into a vast Internet hub with services that included a search engine, comprehensive directories, personal home pages, E-mail, communities, and shopping functions. To help spur its growth, the company hired New York agency Bozell Worldwide to create an advertising campaign. The "Go Get It" campaign, which had the goal of attracting both new and experienced Internet users to visit Lycos.com, made its debut in November 1998 and continued into 1999. The $25 million campaign included television and print advertising.

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