Keds Corporation: They Feel Good campaign
Barbra BradyOverview
Baseball, hot dogs, apple pie, and the little white sneaker—for generations, the Keds brand of casual footwear, with its rectangular blue rubber tag, had been an American classic. Keds was the trusted brand, one that instantly sprang to mind for women selecting a sneaker for themselves or their children. In consumer consciousness, the name "Keds" was a guarantee of quality and comfort.
Keds and the entire sneaker industry met with a formidable shift in the market in the 1970s. What had once been a simple knocking-about canvas sneaker or afternoon tennis...