Anheuser-Busch Companies, Inc.: Whassup?! campaign

In 1999, Anheuser-Busch had the two best-selling beers in the U.S. and more than double the market share of any competitor.

Anheuser-Busch Companies, Inc.: Whassup?! campaign

Mark Lane

OVERVIEW

In December 1999 Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States and more than double the market share of any competitor. Despite a decade-long decline in sales, Budweiser, the company's flagship brew, remained the country's most popular alcoholic beverage, although, thanks largely to the growing consumer preference for reduced-calorie beer, Bud Light was poised to overtake the "King of

The idea behind the "Whassup?!" commercials, developed for Anheuser-Busch by DDB Worldwide Chicago, was simple. In the initial spot, called "Whassup True," four male friends, speaking over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands