Cereal Products (Global Industry Overview)

This paper provides an overview of the global cereal products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Cereal Products

Cereal makers around the world manufacture hot and cold breakfast foods and related products from milling and processing various grains.

Industry Snapshot

First formulated as a "health food" by Americans, ready-to-eat (RTE) cereals have grown into a multibillion-dollar global business. According to an AC Nielsen study, 95 percent of American households purchase ready-to-eat cereals. Progressive Grocer reported in 2007 that there are more than 250 types of breakfast cereals and U.S. consumers purchase almost 3 million packages annually.

Kellogg Company, a pioneer in the business, has historically led the industry and remained the...

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